Festival Foods, based in Green Bay, was a feature story on the CBS Early Show. The segment highlighted the company's Fit Friendly Status. Over 400 employees participated in a challenge to change their eating habits and lose weight and let the local American Heart Association know of their success. When the opportunity arose, Lindsay worked with AHA National Center to pitch the story and also helped coordinate the day of media needs. The result not only was gaining millions of media impressions but also a VIP sponsorship commitment from Festival Foods for upcoming Start! Heart Walks totaling $10,000.