FACEBOOK, TWITTER AND YOUTUBE
With the help of a social media intern and marketing director, Lindsay has created and maintained four Facebook accounts, two twitter feeds and YouTube channel. The total number of fans and followers has grown in just one year to over 2,500! She has had success recognizing volunteers and sponsors, recruiting heart walk teams and delivering AHA news through these mediums. She also has created a new way to pitch AHA stories in Wisconsin through developing her own Twitter account to interact with the news media. Interviewing local and national celebrities like Kristin Steede from NBC'S The Biggest Loser and posting to the Wisconsin YouTube channel has also been a best practice in recruiting credible spokespeople.
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