BRAVA MAGAZINE COVER
Jennifer Engel, finalist from the 2009 Go Red For Women casting call in Madison, was chosen as a Go Red For Women national spokeswoman. Lindsay worked with BRAVA Magazine, local in-kind media sponsor, to pitch Jen's story and also announce her involvement in Go Red on a national level. The cover story highlighted local cause sponsors and volunteers. BRAVA Magazine is a leading women's publication in Southcentral Wisconsin, reaching 40,000 readers monthly with a print and online edition.
START! MESSAGING FREEBIES FOR THE NEW YEAR
WIBA AM/ WIBA FM are two of Southcentral Wisconsin's leading stations. Owned by
ClearChannelRadio, a business known to be costly even to nonprofits, remains an in-kind sponsor with Lindsay's commitment in showing them the value of an AHA partnership. In
addition to promoting the annual Start! Heart Walk with PSAs, live mentions and interviews, the station also produced a New Year campaign focused on Start! messaging. This was a free PSA campaign and ran for the entire month of January.
ENGAGING MEDIA PARTNERS TO GO RED
Many of Lindsay's media partners help celebrate National Wear Red Day by delivering health messages but also by turning their websites, news hours and even buildings red! Examples shown are from WLUK FOX11 in Green Bay and WOLX 94.9 FM in Madison. Over 25 news outlets in Wisconsin participated in National Wear Red Day in 2010 with Lindsay's help.
A NEW MEDIA PARTNER FOR METRO MILWAUKEE GO RED
ProHealth
Care joined the America Heart Association in a year-round partnership supporting Go Red For Women in the metro Milwaukee community. With the help of this new partnership, Lindsay was able to drive Media sponsorships with a leading Milwaukee station, WISN Channel 12 contributing adding an additional 23 million media impressions in the Milwaukee market. WISN supported Go Red For Women with feature stories, creating an online blog and web ads as as two PSAs.CREATING LOCAL PSAs
Lindsay has helped WKOW27 become a powerful media partner in the Madison market for the local American Heart Association, generating over 35 million media impressions through Start! and Go Red For Women in-kind media sponsorships alone. These PSAs are great examples of how committed they are to the cause, local and national sponsors.