Lindsay Scheidell Highlights Rome Betts Nominee

MEDIA TO DRIVE THE MESSAGE

BRAVA MAGAZINE COVER

Jennifer Engel, finalist from the 2009 Go Red For Women casting call in Madison, was chosen as a Go Red For Women national spokeswoman. Lindsay worked with BRAVA Magazine, local in-kind media sponsor, to pitch Jen's story and also announce her involvement in Go Red on a national level. The cover story highlighted local cause sponsors and volunteers. BRAVA Magazine is a leading women's publication in Southcentral Wisconsin, reaching 40,000 readers monthly with a print and online edition.

Read the story

START! MESSAGING FREEBIES FOR THE NEW YEAR

WIBA AM/ WIBA FM are two of Southcentral Wisconsin's leading stations. Owned by

ClearChannelRadio, a business known to be costly even to nonprofits, remains an in-kind sponsor with Lindsay's commitment in showing them the value of an AHA partnership. In

addition to promoting the annual Start! Heart Walk with PSAs, live mentions and interviews, the station also produced a New Year campaign focused on Start! messaging. This was a free PSA campaign and ran for the entire month of January.

Listen to the PSAs

ENGAGING MEDIA PARTNERS TO GO RED

Many of Lindsay's media partners help celebrate National Wear Red Day by delivering health messages but also by turning their websites, news hours and even buildings red! Examples shown are from WLUK FOX11 in Green Bay and WOLX 94.9 FM in Madison. Over 25 news outlets in Wisconsin participated in National Wear Red Day in 2010 with Lindsay's help.

A NEW MEDIA PARTNER FOR METRO MILWAUKEE GO RED

ProHealth

Care joined the America Heart Association in a year-round partnership supporting Go Red For Women in the metro Milwaukee community. With the help of this new partnership, Lindsay was able to drive Media sponsorships with a leading Milwaukee station, WISN Channel 12 contributing adding an additional 23 million media impressions in the Milwaukee market. WISN supported Go Red For Women with feature stories, creating an online blog and web ads as as two PSAs.

View the WISN leading Go Red story

View additional WISN Go Red news stories

CREATING LOCAL PSAs

Lindsay has helped WKOW27 become a powerful media partner in the Madison market for the local American Heart Association, generating over 35 million media impressions through Start! and Go Red For Women in-kind media sponsorships alone. These PSAs are great examples of how committed they are to the cause, local and national sponsors.

GOING SOCIAL

FACEBOOK, TWITTER AND YOUTUBE

With the help of a social media intern and marketing director, Lindsay has created and maintained four Facebook accounts, two twitter feeds and YouTube channel. The total number of fans and followers has grown in just one year to over 2,500! She has had success recognizing volunteers and sponsors, recruiting heart walk teams and delivering AHA news through these mediums. She also has created a new way to pitch AHA stories in Wisconsin through developing her own Twitter account to interact with the news media. Interviewing local and national celebrities like Kristin Steede from NBC'S The Biggest Loser and posting to the Wisconsin YouTube channel has also been a best practice in recruiting credible spokespeople.

View these sites at:

http://www.facebook.com/AmerHeartWisc

http://www.facebook.com/GoRedMadison

http://www.facebook.com/GoRedMilw

http://www.facebook.com/GoRedGBFoxCities

http://twitter.com/amerheartwisc

http://twitter.com/LScheidell_AHA

http://www.youtube.com/AmericanHeartWisc

SPONSOR VISIBILITY

GIVING A 'SHOUT OUT' TO SPONSORS THROUGH MEDIA

ProHealthCare, as well as UW Health, are two of Wisconsin's most valuable partners. Their sponsorships help reign in high level visibility so Lindsay makes it a priority to give back through pitching stories utilizing the health system's experts!

PHOTO: Charles K. Stone, MD, FACC,

Director of Nuclear Cardiology, University of Wisconsin School of Medicine and Public Health, gives a live TV interview (yes, he is wearing a red dress!) at Madison's first ever Red Dress Dash in Madison.

.MP3: Listen to David Cullinane, MD who practices cardiology at ProHealthCare in Oconomowoc talk about heart disease in women on Wisconsin Radio Network. The story was picked up on 45 radio stations across the state.

Listen to the radio story.

NATIONAL EXPOSURE

CBS EARLY SHOW HIGHLIGHTS FIT FRIENDLY COMPANY IN GREEN BAY

Festival Foods, based in Green Bay, was a feature story on the CBS Early Show. The segment highlighted the company's Fit Friendly Status. Over 400 employees participated in a challenge to change their eating habits and lose weight and let the local American Heart Association know of their success. When the opportunity arose, Lindsay worked with AHA National Center to pitch the story and also helped coordinate the day of media needs. The result not only was gaining millions of media impressions but also a VIP sponsorship commitment from Festival Foods for upcoming Start! Heart Walks totaling $10,000.